ZAGAT frequent flyer survey; two thirds flew more than in 2008, but green credentials less important
The annual ZAGAT survey of the world’s major airlines has just been released. The results hold few surprises and the perennial favorites continue to occupy expected positions. But the survey’s contributors give it added importance because they are representative of the group of (predominantly American) frequent flyers who constitute the airlines’ key customers. Over two thirds were flying as much or more than two years ago, but sensitivity towards airline efforts on the environment ranked lower than previously.